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Tag Archives: Be Alert Bruins

Be Alert Bruins Quiz Winners Announced!

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SocialMedia_Art_Blog- 700x240Congratulations to this year's Be Alert Bruins online driver safety quiz winners!

  1. Victoria Bobias
  2. G Sandoval
  3. Joahnna Gutlay
  4. Amira Hasenbush

This year, we had nearly 1,200 participants, more than double what we had last year! It's been a great campaign thanks to all of you!

For winners, please contact UCLA Transportation to pick up your new emergency kit (a $50 value). You can also send us a message on our Facebook page.

For more information about prize confirmation and pick up, read our Terms & Conditions.

Thanks again to all who participated this year!


Be Alert Bruins: Utility Carts Are Not Toys

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SocialMedia_Art_Blog- 700x240UCLA Transportation is launching its 8th Annual Be Alert Bruins driver safety campaign this month. This year's campaign focuses on utility cart safety on the UCLA campus.

UCLA's vehicle loss data shows that 13 incidents have occurred since 2011, resulting in two serious injuries and over a quarter million dollars in costs. Five of those incidents occurred in 2016 alone.UtilityCartsAreNotToys_Flyer_Page_1

University drivers who operate utility carts are often not aware of the inherent risks associated with these specialized vehicles. UCLA has experienced a variety of incidents in recent years, including unsecured cargo falling from carts, a cart losing control and striking a wall, a pedestrian being struck, and passengers being ejected from the cab of the cart.

Because utility carts are small, agile vehicles that typically operate in close proximity to pedestrians, they pose a unique safety risk. Many operate off-road on sidewalks, paths, and even across campus lawns. They are also difficult to hear, as most are powered electrically and produce little engine noise. And since carts can alternate from on- to off-road, drivers should be aware that changing terrain can contribute to tip-over hazards.

Collisions are preventable by simply employing defensive driving practices. Some of these include:

  1. Wearing a seat belt or using handholds
  2. Properly securing cargo
  3. Adhering to speed limit for carts
  4. Being cautious around pedestrians
  5. Keeping hands and feet inside the cart at all times
  6. Avoiding off-road hazards, such as sprinkler heads, poles/bollards, potholes, and debris
  7. Parking the cart in a safe location

Remember: Utility carts are NOT toys. Drive with care.


Take our driver safety quiz to be automatically entered to win one of four emergency kits ($49.95 value). Winners will be randomly selected.

All entries for the quiz must be received by Sunday, April 30, 2017, at 11:59 p.m. Winners will be announced on or after Monday, May 1, 2017.

Click here to read the terms and conditions for the quiz.


Record Number of Traffic Deaths in 2016


405trafficMore people are dying on California roads—and across the country.

Both California and the U.S. saw a hike in traffic fatalities last year, reaching their highest level in nearly a decade. In the state, roughly 3,680 people died in traffic collisions, a 13% increase from the previous year. Nationally, that number hit an estimated 40,000, compared to 37,757 in 2015, the sharpest one-year increase in 53 years.

According to the National Safety Council, which released the report, the record increases can be partly attributed to the economic recovery. More people are on the roads now, which leads to more accidents. Another reason for the uptick is our fatalistic sense of complacency, said the council's president and CEO Deborah A.P. Hersman.

"Americans believe there is nothing we can do to stop crashes from happening, but that isn't true," Hersman continued.

In fact, there are many things we can do to be safer on the road. Among them include the mandatory use of ignition interlock devices to keep impaired drivers from starting their cars, using automated cameras to track speeds, pedestrian safety programs, and expanded use of automated driving devices such as emergency braking and blind-spot and lane-departure warnings.

As drivers, there are things individually that we can do to stay safe. Follow the four-second rule, slow down, be in the moment and just drive, and above all, be alert, Bruins.


Be Alert Bruins Quiz and Contest Winners!


TakeTheTime_BannerCongratulations this year's Be Alert Bruins online driver safety quiz winners!

  1. Tracy Alberi
  2. Peter Maglieri
  3. Duy Dang

Please contact UCLA Transportation to pick up your new roadside emergency kit (a $50 value). You can also send us a message on our Facebook page. Thank you to all those who participated this year!

Our #PullOverAndDoThat social media contest winner is Charles Carter! He submitted a story about a motorist washing his hair while driving. How crazy is that?! Read it below, and thanks for sharing, Charles.

Remember, folks: Be Alert Bruins. Take the Time: Rear-End Collisions Can Happen in Seconds!

"The most memorable ‪#‎pulloveranddothat‬ thing I ever saw involving a driver was more of a 'Go Home and Do That' situation. Behind the wheel of our vanpool, heading home for the day, we had just transitioned from the northbound 405 to the westbound 101, near Sherman Oaks. Both freeways were congested and speeds at that point were under 20mph.

In front of us was the back of the head of a person with long hair driving a full-size pick-up truck with construction materials visible in the back. Suddenly, this person sticks there long hair (now tilted at an angle) out the driver's side window, with their right hand holding the steering wheel and their left hand holding a 1-gallon container of water. While continuing to drive, this person pours the water over their head, throws the empty container back into the truck and the next thing we know, they've applied what must have been shampoo to their head.

While still holding onto the steering wheel with their right hand and their head still out of the window, this person uses their 'free' hand to work the shampoo into their scalp. Said person then reaches back inside the truck, pulls out another 1-galloon water container, proceeds with a 'rinse cycle,' shakes their long wet hair like after a dog's been given a bath, and, finally, reaches inside for a towel to towel off with one hand. All this while they continue to drive down the freeway in front of us in the same lane. My fellow vanpool passenger sitting up front with me in the 'shotgun seat' and I were speechless!"




Be Alert Bruins: Take the Time


TakeTheTime_BannerThere are roughly 1.7 million rear-end collisions in the U.S. every year. Nearly 2,000 people die in those collisions and another 500,000 are injured.

At UCLA, it's the most frequent type of collision reported, accounting for 37% of all incidents and half of all costs incurred. The main cause is tailgating, according to the California Driver Handbook.

UCLA Transportation is launching its 7th Annual Be Alert Bruins driver safety campaign this month. With the steady increase in rear-end collisions reported in UCLA's auto loss data, this year's campaign is "Take the Time: Rear-End Collisions Happen in Seconds."

Following too closely to the vehicle in front of you prevents drivers from seeing far aheadTakeTheTime_Intimidator to avoid potential hazards. They key strategy against rear-end collisions is to create a safe following distance between your vehicle and the vehicle you are following by using the "4 Second Rule," a technique in which a driver maintains four seconds of distance behind the vehicle up ahead. For faster speeds, an even greater distance needs to be maintained.

Here are examples of driver attitudes that can lead to you being involved in a rear-end collision:

  • The "Me First" Driver
  • The "Tailgater"
  • The "Lane Hopper"
  • The "Multitasker"
  • The "Road Rager"
  • The "Intimidator"


Have you seen a motorist dangerously trying to multitask on the road? Were they reading a newspaper? Eating while driving with their feet? Maybe even washing their hair? Tell us about it! The crazier the story, the better.

Post your story on Facebook, Twitter or Instagram, or leave a comment at the bottom of this post for a chance to win an emergency roadside kit ($49.95 value). Be sure to include #PullOverAndDoThat in your description. Photos of the incident will not be counted as entries. Each contestant may submit one unique post per platform, limit four entries. The winning post will be selected based on a staff vote.


Take our "Take the Time" driver safety quiz to be automatically entered to win one of three emergency roadside kits. Winners will be randomly selected.

All entries for the quiz and for the #PullOverAndDoThat contest must be received by Saturday, April 30, 2016, at 11:59 p.m. Winners will be announced on or after Monday, May 2, 2016.

Click here to read the terms and conditions for both the quiz and social media contest.