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Tag Archives: Be Alert Bruins

Record Number of Traffic Deaths in 2016


405trafficMore people are dying on California roads—and across the country.

Both California and the U.S. saw a hike in traffic fatalities last year, reaching their highest level in nearly a decade. In the state, roughly 3,680 people died in traffic collisions, a 13% increase from the previous year. Nationally, that number hit an estimated 40,000, compared to 37,757 in 2015, the sharpest one-year increase in 53 years.

According to the National Safety Council, which released the report, the record increases can be partly attributed to the economic recovery. More people are on the roads now, which leads to more accidents. Another reason for the uptick is our fatalistic sense of complacency, said the council's president and CEO Deborah A.P. Hersman.

"Americans believe there is nothing we can do to stop crashes from happening, but that isn't true," Hersman continued.

In fact, there are many things we can do to be safer on the road. Among them include the mandatory use of ignition interlock devices to keep impaired drivers from starting their cars, using automated cameras to track speeds, pedestrian safety programs, and expanded use of automated driving devices such as emergency braking and blind-spot and lane-departure warnings.

As drivers, there are things individually that we can do to stay safe. Follow the four-second rule, slow down, be in the moment and just drive, and above all, be alert, Bruins.


Be Alert Bruins Quiz and Contest Winners!


TakeTheTime_BannerCongratulations this year's Be Alert Bruins online driver safety quiz winners!

  1. Tracy Alberi
  2. Peter Maglieri
  3. Duy Dang

Please contact UCLA Transportation to pick up your new roadside emergency kit (a $50 value). You can also send us a message on our Facebook page. Thank you to all those who participated this year!

Our #PullOverAndDoThat social media contest winner is Charles Carter! He submitted a story about a motorist washing his hair while driving. How crazy is that?! Read it below, and thanks for sharing, Charles.

Remember, folks: Be Alert Bruins. Take the Time: Rear-End Collisions Can Happen in Seconds!

"The most memorable ‪#‎pulloveranddothat‬ thing I ever saw involving a driver was more of a 'Go Home and Do That' situation. Behind the wheel of our vanpool, heading home for the day, we had just transitioned from the northbound 405 to the westbound 101, near Sherman Oaks. Both freeways were congested and speeds at that point were under 20mph.

In front of us was the back of the head of a person with long hair driving a full-size pick-up truck with construction materials visible in the back. Suddenly, this person sticks there long hair (now tilted at an angle) out the driver's side window, with their right hand holding the steering wheel and their left hand holding a 1-gallon container of water. While continuing to drive, this person pours the water over their head, throws the empty container back into the truck and the next thing we know, they've applied what must have been shampoo to their head.

While still holding onto the steering wheel with their right hand and their head still out of the window, this person uses their 'free' hand to work the shampoo into their scalp. Said person then reaches back inside the truck, pulls out another 1-galloon water container, proceeds with a 'rinse cycle,' shakes their long wet hair like after a dog's been given a bath, and, finally, reaches inside for a towel to towel off with one hand. All this while they continue to drive down the freeway in front of us in the same lane. My fellow vanpool passenger sitting up front with me in the 'shotgun seat' and I were speechless!"




Be Alert Bruins: Take the Time


TakeTheTime_BannerThere are roughly 1.7 million rear-end collisions in the U.S. every year. Nearly 2,000 people die in those collisions and another 500,000 are injured.

At UCLA, it's the most frequent type of collision reported, accounting for 37% of all incidents and half of all costs incurred. The main cause is tailgating, according to the California Driver Handbook.

UCLA Transportation is launching its 7th Annual Be Alert Bruins driver safety campaign this month. With the steady increase in rear-end collisions reported in UCLA's auto loss data, this year's campaign is "Take the Time: Rear-End Collisions Happen in Seconds."

Following too closely to the vehicle in front of you prevents drivers from seeing far aheadTakeTheTime_Intimidator to avoid potential hazards. They key strategy against rear-end collisions is to create a safe following distance between your vehicle and the vehicle you are following by using the "4 Second Rule," a technique in which a driver maintains four seconds of distance behind the vehicle up ahead. For faster speeds, an even greater distance needs to be maintained.

Here are examples of driver attitudes that can lead to you being involved in a rear-end collision:

  • The "Me First" Driver
  • The "Tailgater"
  • The "Lane Hopper"
  • The "Multitasker"
  • The "Road Rager"
  • The "Intimidator"


Have you seen a motorist dangerously trying to multitask on the road? Were they reading a newspaper? Eating while driving with their feet? Maybe even washing their hair? Tell us about it! The crazier the story, the better.

Post your story on Facebook, Twitter or Instagram, or leave a comment at the bottom of this post for a chance to win an emergency roadside kit ($49.95 value). Be sure to include #PullOverAndDoThat in your description. Photos of the incident will not be counted as entries. Each contestant may submit one unique post per platform, limit four entries. The winning post will be selected based on a staff vote.


Take our "Take the Time" driver safety quiz to be automatically entered to win one of three emergency roadside kits. Winners will be randomly selected.

All entries for the quiz and for the #PullOverAndDoThat contest must be received by Saturday, April 30, 2016, at 11:59 p.m. Winners will be announced on or after Monday, May 2, 2016.

Click here to read the terms and conditions for both the quiz and social media contest.

Be Alert Bruins: Be In the Moment…Just Drive!

BAB Blog

BAB BlogDistracted driving is a deadly behavior and consistently ranks as the number one traffic safety issue that concerns most drivers. A recent study showed that teen drivers were distracted almost a quarter of the time they were behind the wheel. Electronic devices, texting and reading emails, were among the biggest distractions.

BeAlertBruinsDistractedDriving_letterUCLA Transportation is kicking off National Distracted Driving Awareness month with its annual Be Alert Bruins driver safety campaign. This year’s campaign “Be in the Moment, Just Drive!” will focus on driver distraction, with an emphasis on cell phone use and texting. UCLA Fleet and Transit, UCLA Insurance and Risk Management, and UCLA Environment, Health & Safety are sponsoring this campus-wide awareness campaign, which will continue through the month of April.

“Be in the Moment, Just Drive!” will educate drivers about the dangers of driving distractions and how to avoid them while driving. “How important is a fleeting distraction when it could end in the death of someone, perhaps even one of your loved ones?”

Take a moment to assess your awareness level behind the wheel. Resist the temptation to engage in dangerous activities while you are driving. It only takes a few seconds of inattention to have a devastating outcome for you, other drivers and pedestrians. Please join us and pledge to be a responsible driver. Don’t let your phone have the last word…Be in the Moment and Just Drive!

PrintTake the distracted driving quiz & be entered to win!

Take our distracted driving quiz be automatically entered to win one of four emergency kits ($49.95 value).

Winners will be randomly drawn Monday, June 1. "Like" our Facebook page and follow us to find out if you're a winner!

Additional Resources: 

Take Our Circle of Safety Quiz and Win Prizes [GIVEAWAY]

Did you know that 54% of collisions reported at UCLA involve backing into and hitting stationary objects? The best way to avoid these types of collisions is to to perform the Circle of Safety check: Visually inspect around your vehicle before you depart. Check the clearances to the side, front, back and above to ensure that there are no pedestrians or objects around your vehicle. Find out more about how to avoid five common low speed collisions here.

The 4th Annual "Be Alert Bruins" Driver Safety Campaign launched this month will continue with the theme "Check 360 Degrees", to encourage drivers to make the Circle of Safety a daily habit. View last year's campaign here.


Take the Circle of Safety Quiz and Win Prizes

Do you think you're a safe driver? Test your knowledge of the Circle of Safety by completing a five question driver safety quiz on our Facebook page. Participants will have the chance to win one of five emergency kits, which includes a flashlight, emergency blanket, first aid kit and more (a $49.95 value). Remember to review the 10 Tips to Back Up Safely before you take the quiz!