Bike Beats Car screenshot

Several UCLA undergraduate students have organized an LA-based campaign to prove once and for all that cycling can be a faster mode of transportation than driving in urban environments.

Called Bike Beats Car, the campaign challenges participants to time their commute to work via biking and driving.

To partake, participants need to follow these steps:

  1. Register on bikebeatscar.com.
  2. Time their commute via bike and car (or mass transit) using a stopwatch or a site like MapMyRide.com, which has an app for the iPhone, Blackberry, and Android.
  3. Log the trip on bikebeatscar.com. The site will calculate your commute time for you.

The process for registering myself on bikebeatscars.com was pretty easy, but it took me multiple times to register an account on MapMyRide.com. I would have given up IF it weren’t for these prizes:

  • Free custom-designed water bottle to all participants
  • Full bike overhaul at Flying Pigeon LA to the grand prize winner
  • Avenir rack and pannier warded to the three challengers with (1) most bike trips logged, (2) most referrals, and (3) most time saved based on average time differential between bike and car

As of this writing, the person in the lead on the leaderboard has logged eight rides so it is totally possible to get ahead. You have through May 31st to log your rides, so what are you waiting for?

To get the latest information, Like Bike Beats Car’s page on Facebook and/or follow Bike Beats Car on Twitter.