One of our readers called to our attention that there were some adjustments that needed to be made to our online Public Transit Guide (original post) from a few weeks ago. As always, we strive to provide the most reliable and accurate information, so by all means if you recognize something that looks or feels out of place, we definitely appreciate you calling it to our attention.
Also, I thought it might be interesting to some of you to talk a little bit about the purpose and scope of UCLA’s Public Transit Guide and how it all came about. As the designer of the piece, I have been involved since its conception and have seen it go through many different phases, concepts, and rounds of edits. The team here at UCLA Transportation conceptualized the idea a few years back when we realized that we end up (re)printing transit brochures every fall for one or more of our subsidized public transit passes. Clearly it would be more efficient to have one all-inclusive piece that we could give (or at least reference) to students, staff, and faculty. Our ultimate goal, as always is to promote the use of alternative modes of transportation in and around Los Angeles. The challenges for printed materials such as these is to provide enough information to be helpful but allow for some headroom so that when a service changes, we don’t end up with unusable brochures. The fact that we are in the business of promoting sustainable transportation ultimately led to the brochure now only being released online.
The early stages of the Public Transit guide included much less detail, but provided a general synopsis of each transit providers’ areas of services. After much discussion, weighing options, and consideration of FAQs we decided on a “What, Where, How, When” information table for the main body of content. The table’s goal is to quickly designate what service you require based on where you commute from as well as other specific information based on your respective desired transit agency. Next the two maps on the inside (fold-out) portion of the brochure that depict specific route and stop information – so once you decide which transit agency fits your needs, you can find out where to catch the bus on or around the UCLA campus.
If you have comments or suggestions about the usability of UCLA’s Public Transit Guide, please do not hesitate to leave a comment below.